What happens to all the old clothes that are discarded by the fashion-conscious people? Are they just waste or can they be used with inventive ideas?

IMG Reliance gave the answer at Lakmé Fashion Week Winter/Festive 2017 with the unique initiative “Restart Fashion”. The show brought together three post-consumer waste fabric makers with three talented designers who developed amazing collections.




The Anandi Enterprises name is well-known in the textile recycling industry. Started 14 years ago the company has a wide range of recycled cotton fibres to create knitted and woven fabrics in the twill, plain and Herringbone weaves. The company’s Registered ‘Recca’ brand for the recycled cotton is nationally known in the fashion industry.


The ‘Chola’ label by Sohaya Misra showcased a collection ‘One Love. One People. One Planet’ created with the ‘Recca’ fabric for the ‘Restart Fashion’ initiative. Staying true to her characteristic fashion essence, Sohaya worked with earthy tones for her relaxed laid back look with her statement-making layering and voluminous silhouettes. Shades of brown, deep khaki, maroon and black were ideal for the Autumn/Winter 2017 season.

Long kimono-sleeved overcoats were teamed with loose checked jumpsuits, while dual-toned draped maxis were perfect for the cooler climes. The fluid, long, skirts worn with boxy blouses and gilets gave layering an interesting dimension.

Asymmetry was the soul of the collection for shirts, draped pants, slashed jackets, wide trousers, paper-bag-waist skirts and tiered frilled long pinafores. Rear button closures, double-breasted jackets, black/white checked poncho and jumpsuits with asymmetric long waistcoat were a mélange of creations that gave recycled cotton new life.

Stopping the show in a stylish but lively way was the very effervescent super hairstylist, Adhuna Bhabani who rocked down the ramp in checked asymmetric waistcoat, white relaxed shirt and grey elephant pants.

If the normal staid look of cotton is boring then, the recycled ‘Recca’ version will add zest to the wardrobe with Sohaya Misra’s ‘Chola’ collection.

SOURCE : http://www.freepressjournal.in/press-release/lakme-fashion-weeks-restart-fashion-is-truly-a-novel-concept/1123199